Four years ago, in 2014, the first integral hotel ZigZag was opened, and today, after successful growth and positioning, ZigZag changes its name to Irundo.ZigZag, a domestic company, a pioneer in the segment of professional management of apartments for short-term rent, will now operate under the name Irundo. It is a top tourist service that offers its guests the best of private and hotel accommodation. Apart from the guests, the advantages of this business were also recognized by the apartment owners, so under the Irundo brand, in six cities and three countries, over 200 apartments found their place.By changing the name ZigZag to Irundo, it wants to position itself as a modern company for all adventurers who expect top-class accommodation, but with a sense of home. The branding agency Fabular is responsible for the development of the new brand strategy, new name, slogan and brand concept, while the Manasteriotti DS studio has created a new visual identity.“Based on the new brand strategy, we realized that a name change was necessary to communicate our new story more strongly. Our brand is named after the swallow (lat.hirundo) migratory bird that always returns home to its nest, and can also be read I-run-do because we always want to encourage guests to go out and get to know the city through the eyes of its inhabitants. Our guests are looking for a warm feeling of home, to which they return with pleasure after an exciting day spent in the adventure of exploring a new city. We have united exactly these wishes of the guests in our new slogan “Be adventurous. Feel at home. ” explained Igor Kordić, COO Irundo.Urban adventure Irundo, at the moment, has about 70 employees, but it will not stop there. Since 2011, when the company started operating, until now, over 10 million kuna has been invested in the company. New accommodation capacities and the creation of new jobs are also planned. The success of this business model is confirmed by the fact that they are filled almost all year round, with an average of over 75 percent, and are visited annually by people from all over the world.Services of this type of accommodation are used by different profiles of people. Irundo guests are families, groups of friends, business people, musicians, directors, young and old. They all have one thing in common, they want to have the feeling of home on the trip, and still be located in the city center and know that they will get a standardized and quality service.Owners of the integral hotel Irundo (ZigZag Apartments) Igor Kordic and Tomislav Zovko.Photo: Petar Glebov / PIXSELL”Through our access to the apartments, we have created a “golden mean” between typical private accommodation and a hotel. This is what more and more guests are looking for. This is exactly what Irundo presents and offers to all its guests. This year, in addition to rebranding, we also introduced other news. We have improved and standardized internal processes. We provide our guests with top customer service support that offers all useful information and support 0-24. We are also expanding our accommodation capacities. Irundo dictates the industry standards in Croatia, which put us alongside similar foreign companies in Western markets and world capitals”Said Tomislav Zovko, CEO of Irundo, adding that the interest in this type of accommodation is growing every year, which confirms the continuous growth.In just seven years of operation, the young company has confirmed continuous growth and prospects for all employees and partners, as well as confirmation of the success of the business model. The plan is to continuously invest in the quality and development of the company in order to further strengthen its organizational structure and be ready for new expansions and acquisitions in the future, concludes Zovko.