5 top marketing automation tools for SMEs by the pros

first_imgWith Google continuously changing algorithms and consumers catching on fast to marketing “tricks”, marketers need all the help they can get. That’s why many marketers turn to marketing automation tools to make their life easier. There’s a ton of marketing automation tools out on the market, and it’s impossible to test all of them out. That’s why I thought I’d help you by asking top marketers what their favorite marketing automation tools are. Some of them you’ll be familiar with, but I hope you find something new to add to your marketing arsenal.There’s a ton of marketing automation tools out on the market, and it’s impossible to test all of them out. That’s why I thought I’d help you by asking top marketers what their favorite marketing automation tools are. Some of them you’ll be familiar with, but I hope you find something new to add to your marketing arsenal.1. HubSpot.HubSpot is an all-in-one marketing automation tool and is hands down the favorite with marketers. It has been ranked number one in GetApp’s recent marketing automation report. This is the Grand Daddy of marketing automation apps.Oleg Korneitchouk, director of marketing at SmartSites, comments that “their suite of tools makes it easy to integrate sales, marketing, and CRM – which reduces all types of friction. You can follow the complete customer path, from ad click to maintaining a lifetime relationship. Not only will this let you understand your business and clients more, it helps you maximize your ROI by letting you focus on the things that work best. From there, you can set up automatic emails, content personalization, and segmentation in order to provide your customers with exactly what they want.”Ryan Riley, Partner of Something Creative says simply, “Hubspot is kind of a jack of all trades tool. You have email marketing, analytics, blogging, SEO and more all in one tool. It’s sort of the standard, at least for our team, in terms of marketing tools.” continue reading » 11SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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