Facebook Twitter Google+LinkedInPinterestWhatsAppProvidenciales, 04 Mar 2015 – Higher income earners in the country about to pay more taxes on their salaries, employers are also expected to pay more on those salaries with the changes taking effect at National Insurance come April 1. Increases coming with the new fiscal year for payments to and payouts by the National Insurance Board; the list released yesterday by NIB which now puts into force proposals and approvals from Cabinet and the House of Assembly. Maternity benefits extended now by two weeks to 14 weeks and the wage ceiling will be lifted from $2,600 per month to $4,000 per month being taxable. That new wage ceiling though, will be a gradual change according to the notice; graduated to the eventual $4,000 over three years. In other words, this first year or 30 days from now, the new wage ceiling will be $3,000. The contribution in the private sector is currently 8% with 4.6% payable by the employer and 3.4% payable by the employee… in the public sector it means TCIG will now have to pay 4.025% on all salaries up to $3,000 with the civil service employee paying the other 2.825%; a cumulative 6.85% on higher wages in Government. It will also be easier to pay NIB as the Board is promising that “provisions will be introduced this year for the payment of contributions at places other than an office of the National Insurance Board and payment via credit and debit cards.” Facebook Twitter Google+LinkedInPinterestWhatsApp Related Items:house of assembly, national insurance board, TCIG Editorial: Listen to your Mama Seriously, Sixth Form registration begins at Clement Howell High Aug 15 TCI Premier Responds To Beaches’ Letter Announcing Closure Recommended for you
So the skeptic might say, that’s terrific, sounds great, but what’s “customer first” really mean? There was a time, about seven or eight years ago, when B2B media companies were clamoring to position themselves as “digital first.” The idea was that print was old school and declining, while digital represented the future and offered more ways to engage with audiences in more ways—all in real time.Peter Goldstone But in 2017 that sounds like an artificial distinction. Everything’s digital—even print content. Also added was a point person for these mega accounts—someone to represent all the media brands, plus coordinate all marketing-service and data efforts. “You need one big corporate representative for the whole company to manage the relationship,” Goldstone says. “This is where the integration of the company is playing out. A media salesperson couldn’t do this. A lead-gen person couldn’t do it. A marketing-services person couldn’t do it. You need an integrated approach.” “The third stage,” Goldstone says, “was to become customer first. Now we leverage digital and data to really get into the workflow of our customers. Those are the three steps in the transformation of our company.” Since then, Goldstone relates, the company has been through a series of transformations, arriving, finally, at what he thinks is where all future-oriented media companies should be: customer first. Goldstone’s perspective—whether you agree with him or favor a different approach—is a valuable lesson in approach and context for any media executive. Here’s a synopsis. But as valuable as the Metrostudy data is, says Goldstone, without the HW customer list it’s incomplete. “The database would be a fraction of what it is with just Metrostudy—the media assets make it what is,” he says. “Media gets you much deeper within the firms. The media gives you much more depth and engagement.” In 2012 current CEO Peter Goldstone came back to Hanley Wood. He had been the longtime president there, but spent two intervening years at Government Executive Media (both companies are based in Washington, D.C.). Which leads, says Goldstone, to the customer-first part. If you’re a supplier serving the housing market, all this information is at your fingertips, but Hanley Wood can do more: It can help you sell and help you produce qualified leads. “We don’t participate in just one piece of the funnel activity—like advertising,” Goldstone says. “We can participate in every stage—right through to purchase. We don’t have to stop at advertising, we don’t have to stop at leads. We can actually serve as a call center for our customer.” Metrostudy tracks everything from population movement to demographic changes, plus land availability, absorption rates, sale processes, vacancy rates, and the types of products that are going into new housing properties. It tracks deeds, permits and mortgages—publicly recorded data. Essentially, Metrostudy provides builders with intelligence on where to build and what to build based on population and demographic demand. As this part of the Hanley Wood business reaches major scale, Hanley Wood had to restructure its sales operation. Two years ago, Goldstone says, Hanley Wood had four customers spending in excess of $1 million. This year, there are 12. And there are 100 customers in what the company calls its corporate list, big enough to qualify for central management. The company has a database management product called DataScale, which, among other things, allows marketers to outsource their data operations. “They’re turning to us to manage their databases for them,” Goldstone says. “Why? Because they’ve invested millions in tech, most notably a CRM platform, and sometimes they find that they don’t have the resources to do it well. So they outsource the management of their CRMs to us, and we counsel them on how to leverage their databases for advertising, lead gen and marketing services.” It’s a reflection of the modern world of B2B that companies have forced themselves through various transformations in a compressed time period—all while facing unprecedented new forms of competition and macroeconomic challenges. That’s what happened at Hanley Wood in the first years of the current decade. The epicenter of the Great Recession was financial services—mortgages, specifically—which hit the residential construction market as hard as any sector of the economy. “The progression of Hanley Wood has produced a different go-to-market strategy,” Goldstone says. “In 2012 when I came back, we implanted a full-blown digital-first transformation. In 2013 we bought Metrostudy, and became powered by data, essentially data first,” he says. (Metro Study is a research and business-intelligence company focused on the residential housing market.) What that means practically, according to Goldstone, is that now the company’s most important asset is its database, not its individual brands. Brands offer credibility and access to audiences, and produce content that drives engagement. But the database is the core. Customers can select names across the database, and that—not isolated verticals—is what they want, Goldstone says. “If you want to brand yourself, that’s how you do it. If you want insights, that’s where you find them. And if you want to generate leads, you leverage our database,” he adds. Metrostudy is at the heart of the data operation at HW, Goldstone says, but it’s not nearly the whole thing. “Every quarter we track 95 percent of all the available lots and land people are building new communities on,” he says. “That’s 36,000 existing developments and 11,000 future housing developments.” Goldstone’s response: “This has dramatically transformed our company and our customer interactions. Our content teams have overhauled how they approach their work. Our relationships with marketers are stronger and deeper, as we are now in their work flow. Our own knowledge and insights of our markets is second to none. And we’ve grown by more than $35 million directly as a consequence of being customer-focused, digitally driven and powered by data.”
Radhika Apte: The darling of Netflix and unconventional cinema in India, Radhika Apte, has been married for a long time. Radhika is in a long-distance marriage with London based musician Benedict Taylor. Talking about how they manage the distance, Radhika had said, “There have been times when it turns into a month-and-a-half due to our schedules, but we don’t ever stretch it beyond that. If you really want to be with somebody, you make that effort; it automatically becomes a priority. And it’s very intuitive, it’s what we need, and what we want to do.” Tulip Joshi: Another famous name, Tulip Joshi, is married. Not many know that the actress married Captain Vinod Nair. He served the Indian Army and is now the owner of Kimmaya Consulting, which is reportedly a million-dollar company.Shekhar Ravjiani: Singer and composer, Shekhar Ravjiani, is married too. The dapper-looking musician is married to Chhaya Ravjiani and the couple has an adorable daughter named Bipasha. Weddings and divorces grab some of the biggest headlines in the entertainment world. However, few celebs choose to keep their weddings a secret. Let’s take a look at five celebs we had no idea were married. Arijit Singh: The most bankable and loved singer of the recent times, Arijit Singh, has someone at home he croons those melodious songs to. Though Arijit’s marital life never made it to the headlines, it recently came to the limelight that the singer apparently has tied the knot twice. As per reports, the singer had first tied the knot with a reality show contestant but, their wedding didn’t last long. Many years later in 2014, Singh, tied the knot in a close-knit ceremony with his childhood sweetheart Koel Roy.Diljit Dosanjh: This might break a million hearts, but, ladies, Diljit Dosanjh is taken. We might not know the name of his wife but the rapper, singer and actor chooses to keep mum every time the talk of troubles in his marital life surfaces. In an interview with Mumbai Mirror, Diljit had said, “Achi rumour hai(this is a great rumour). I don’t have a lot of money to stay in the news, so I’m happy these things are surfacing. I don’t speak about my personal life. You can say good or bad things about me, but I won’t tolerate if someone says anything about my family.”
Remember the song Sun and Moon? The lyrics went a bit like, “…I’m sorry baby you were the sun and moon to me, I’ll never get over you, you’ll never get over me…” – yes. Those guys. That’s exactly how I heard some friends discuss Above & Beyond. Let’s get a little in deep: these guys have released three studio albums, two remix albums, one side-project album. Their own two labels – Anjunabeats and Anjunadeep, and are among the most respected imprints in the global dance music scene and have released some 23 Above & Beyond albums and compilations in the last 12 years. Also Read – ‘Playing Jojo was emotionally exhausting’There have been dozens (and dozens) of singles and mix albums and offshoot projects, all snapped up by a devoted worldwide fan base that has happily, passionately followed this London-based electronic trio since their formation in 2000. Phew. We spoke to Tony McGuinness about their next album and much more. Read on…How did Above and Beyond come together? What started it all?We came together to do a remix for Warner Brothers – Chakra Home. We were all doing other things at the time but the remix was very successful and pretty soon Above & Beyond became the main thing for all three of us. The name came from a guy in the States called Jono Grant who was a motivational trainer – “Above & Beyond” was his tag line. Our own Jono had found his web site and printed the front page out and stuck it on his bedroom wall. When we’d finished the mix we needed a name and it just jumped out at us. Also Read – Leslie doing new comedy special with Netflix How easy (or difficult) was it for Above and Beyond to make a mark in the music scene?It’s hard to know what things we’ve done have had the biggest impact since we’ve never stopped making music and touring, but we’ve had some amazing opportunities and, thus far at least, have risen to the challenge of doing something great when we’ve had the chance. Our first remix was of a club classic that, even though we were unknown, became the lead remix on the package and went to number one in the club chart. Our remix for Madonna was on spec, but she loved it so much she made the video to our mix instead of the Radio edit. We got the chance to do an Essential Mix for Radio 1 in 2004 and the mix won Essential Mix of the year. And our first album, Tri-State, got great reviews across the board. So we’ve had some great bits of luck to get some great breaks but we’ve made sure we do a great job when we do. In addition, what we do, which is act like a band and write songs about our real life, sets us apart from almost all our peers, who usually draft in external singer/songwriters. That doesn’t really result in any consistency or connection.Who and what influences you and your music? Who are your favourite musicians?We each have quite different tastes in music outside of what we make together and sign to the label, which keeps our music very diverse and, hopefully, rich in context. Personally I love singer songwriters like Damien Rice, unique singers like Goldfrapp, FKA Twigs and Kate Bush, bands like Kings of Convenience, Blonde Redhead, Royksopp and War on Drugs and electronic producers from Joris Voorn to Seven Lions. Paavo is especially keen on soundtracks, Jono loves a lot of 80s pop like the Pet Shop Boys.Tell us about your favourite tracks? If you could pick one track from your repertoire to go down in history (over the others) which one would that be?Hmm, it always used to be Tranquility Base Razorfish, but I’d probably pick Thing Called Love or Sun & Moon as they seem to have a life of their own, even now. But the new album is just out and there are lots of great tracks on there just bedding in, so let’s see how it feels a year from now. How has Above and Beyond witnessed the change in the music scene from the time you started to now?We started just as trance music was losing its pop credibility and moving underground, so we’ve always eschewed pop music, per se. But recently a lot of pop EDM has created an explosion in public interest in the scene and whilst we haven’t been deflected by that and remain outside it in many ways, it has provided a lot of oxygen to the scene and we’ve certainly benefitted from that. If you could change one thing about the music industry right now – what would that be?The idea that musicians should not get paid fairly for the work they do is ridiculous and the slow but severe eroding in revenues for recorded music is hurting everyone without the means to support themselves in other ways, like DJing. That sucks.If you could change one thing about the world with your music – what would that be?The internet promised a more connected world and in the music business it delivers that emphatically. But politi cally it seems to be dividing us, extreme views which would have dwindled in a locally connected society gain weight in an interconnected world in a way nobody foresaw. Now anyone with a crazy way of seeing things can find people who share those views in another country, which in turn gives validity to the extreme views. The world is more and more divided by issues of ‘race’ and religion and bigotry is rife. As touring DJs we see things differently. We travel to countries that have supposedly different world views and find that people, on the whole, are all the same. We’ve done shows in the same weekend to countries who remain violently opposed and found the same reaction to our music, the same hopes and fears, dreams and aspirations in the people. It’s one planet, we’re one human race and the sooner we realise that the better things will get. What’s next for Above and Beyond?We’re touring the world in support of our new album We Are All We Need, including our biggest ever US tour – six weeks of high intensity touring to over 100,000 people. Then we have a sold out UK tour to look forward to in April. Tell us about the top five songs on your playlist right now. Our new single is called All Over The World and it’s about a broken father/son relationship, illustrated perfectly by the video which is based on Catch Me If You Can. The next single from the album will be Peace of Mind. There’s an extraordinary new single from Andrew Bayer and Asbjorn, a new Danish singer we’ve hooked him up with. It’s called Superhuman and it’s fabulous. Our recent remix Salva Mea is going off in our sets, we’re super proud of that one. All That Matters by Kolsch feat Troels Abramsen is a particular favourite, it’s a beautiful song and the production.
Exercise can enhance the development of new brain cells that play an important role in learning and memory of adults, new research has found.The process of developing new brain cells in the adult brain is called adult neurogenesis, the scientists explained.The researchers found that mice that spent time running on wheels not only developed twice the normal number of new neurons, but also showed an increased ability to distinguish new objects from familiar objects. Also Read – ‘Playing Jojo was emotionally exhausting’“Our research indicates that exercise-induced increase in neurogenesis improves pattern separation by supporting unique and detailed long-term representations of similar but nevertheless different memory items,” explained lead investigator Josef Bischofberger, professor at University of Basel in Switzerland.“Pattern separation is involved in many memory tasks of everyday life. For example, when learning the game of chess, it is critically important to remember the different shapes of pieces like the pawn and bishop,” Bischofberger explained. Also Read – Leslie doing new comedy special with NetflixFor the study, the researchers tested two groups of mice that were housed either without (sedentary) or with running wheels (voluntarily running) using a novel object recognition task to assess learning and long-term memory. The researchers found that whereas distinct objects were remembered and recognized by both cohorts of mice, only the running mice could faithfully distinguish similar looking objects. Investigators determined therefore that the running mice had developed better pattern separation capabilities than sedentary mice.The study was published in the journal of Brain Plasticity.
Kolkata: The police are gearing up to prevent the use of banned firecrackers in the state. According to sources, both Kolkata Police and the West Bengal Police are getting ready to keep a strict vigil during the two-day festival across the state.On Monday, the Supreme Court directed the state governments to arrange for extensive public awareness campaigns to inform people about the harmful effects of firecrackers. The Apex Court also clearly mentioned that on Diwali or any other festivals when firecrackers are being used, it would strictly be restricted between 8 pm and 10 pm. In the case of New Year celebrations, the time has been restricted from 11:55 pm to 12:30 am. Also Read – Rain batters Kolkata, cripples normal lifeWhile directing the administration, Justice A K Sikri and Justice Ashok Bhushan mentioned that the police will ensure that no banned firecracker sales take place and will also look after that the time limit is not flouted. The major direction to the police is that if any violation of the order is found then the Officer-in-Charge (OC) or the Station House Officer (SHO) of the concerned police station will be held personally liable and would face proceedings. Also Read – Speeding Jaguar crashes into Mercedes car in Kolkata, 2 pedestrians killedKeeping these points in mind, the police across the state are preparing themselves to comply with the Apex Court order. Sources informed that Kolkata Police have already started gathering information about firecracker factories from the surrounding areas, especially in South 24-Parganas. Senior officials are also mulling to initiate a special raid few days before the Kali Puja to ensure that no banned firecrackers are brought into the city. Apart from Kolkata Police, Bidhannagar Police are also ensuring stringent action against the law violators. Deputy Commissioner (Headquarters) Amit Javalgi said: “We will publicise the court order through media before Diwali. If any complaint comes, we will definitely intervene. We will strictly enforce the timings. Drive against illegal firecracker manufacturing and storing will commence soon.” Meanwhile, the West Bengal Pollution Control Board (WBPCB) welcomed the Supreme Court’s order which permitted the sale and manufacture of low emission “green” firecrackers countrywide but fixed a two-hour time period on Diwali and other festivals. According to reports, the Board had already put in force a mechanism to stop the supply and sale of firecrackers beyond permissible decibel sound limits (90 decibel) since the past couple of years.
Kolkata: A West Bengal Transport Corporation (WBTC) bus collided with a school bus under Kankurgachi rail bridge on Wednesday morning injuring five students less than 13 years of age. All of them were rushed to ESI Hospital near the HUDCO crossing where the doctors treated and discharged them.According to police sources, an empty WBTC bus that was being used for Gangasagar pilgrims was headed towards Maniktala from Kankurgachi. At the same time, a school bus full of students of a private English-medium school in the Ruby Park area was also headed towards Kankurgachi. Under Kankurgachi rail bridge, the WBTC bus hit the right portion of the school bus as a result of which five students fell inside the bus and got injured. Also Read – 3 injured, flight, train services hit as rains lash BengalOn-duty traffic police personnel rushed to the spot and evacuated the students. With assistance from locals, police rushed the injured students to ESI hospital. Meanwhile, the school authority was informed and another bus was arranged. After a while, the other school bus arrived and picked up the other students and dropped them at school. They were all taken for a check-up to a local hospital but none was found to be injured. Later, police seized both the buses and detained the drivers. Both the buses were removed to Phoolbagan police station. A case against the offending WBTC bus driver was initiated on charges of rash driving or riding on a public way (279 IPC) and causing grievous hurt by act endangering life or personal safety of others (338 IPC).
Not long ago, I heard FBI Director James Comey say, “There are two kinds of big companies in the United States. There are those who’ve been hacked … and those who don’t know they’ve been hacked.” I took note and quietly patted myself on the back, knowing I’d taken precautions and thinking we were ahead of the game on this one. But then I got the call every CEO dreads. It was a panicked employee who was about to send a screenshot of something they’d just seen on our intern’s computer. “You have 96 hours to pay a ransom or your data will be permanently locked,” the email read. Related: 3 Lessons From Sony Pictures Cautionary TaleFortunately for us, we had a cyber-incident response plan already in place, and I immediately put the plan into motion. As a result, we prevented calamity. Policy, process and practices were what saved us from an embarrassing and debilitating breach.We got lucky. Putting a number to all of those victimized by cybercrime is difficult — if not impossible — but news headlines ranging from the Home Depot, Apple iCloud and Anthem breaches make it clear: This can happen to anyone.Cybercrime trendsThere’s a new risk every day. As quickly as technology grows and changes, so do the threats. Even if you think you’re not at risk because you don’t store consumer data, realize that hackers may target you to access larger businesses you deal with through portals or electronic data exchanges.Threats are not just consumer data or intellectual property. Everything is interconnected. If hackers access the plans to one component, it may be interchangeable and create vulnerabilities in other processes, divisions, intranets or extranets.Threats aren’t limited to consumer data. Foreign powers and those willing to sell to the highest bidder can cause U.S. businesses to lose a competitive advantage on the global stage anytime a breach occurs.Cybercrime prevention is now considered a cost of doing businessCyber attacks are not a matter of “if” but “when.” Cybercrime needs to be viewed as any other business risk, and the investment in cyber security cannot be negligible. According to a 2014 Hewlett Packard study, the average annualized cost incurred per attack was $12.7 million, with a range of $1.6 million to $61 million. For protection, experts suggest developing a cyber-audit committee with a multifunctional and multidisciplinary plan of action.Related: Why Your Password is Hackerbait Responding to an attack will require action from not only the IT department but from public relations, social media and customer service. A company has a very short window of time in which to inform customers of the breach. Do you know yours?Risks aren’t limited to a particular industry or a specific size of business. The profile of a cyber attacker may vary, but can be associated with organized crime, terrorists, nation states, internal threats or disgruntled employees and ransom attacks.For international businesses, the risks are expanded and may change based on region. An outside risk assessment can provide invaluable insights that an internal team may not be able to provide. Even if your business’s internal data isn’t compromised, social media accounts can be hacked and cause serious damage to your reputation.Even if you have a top-notch cyber security plan in place, human error can create some of the greatest risks for exposure — as in our case, with an intern.Protect yourselfUse long passwords. Do not use the same password for all accountsPut policies in place that require strong passwords, and require new passwords that were not previously used at regular intervalsAvoid the temptation of “free” WiFi and hotspots. These networks aren’t secure and your data can be exposedConsider encrypting all emailsDevelop a cyber-incident response plan that includes your board, legal, IT and managementCybercrime is not a problem we’re going to fix or solve. Businesses have to find a balance between the amount of resources they’re willing or able to invest in security while maintaining effectiveness in all other areas.As Bill Gates said: “Treatment without prevention is simply unsustainable.”Related: Obama Heads to Silicon Valley to Discuss Hacking Threats With CEOs March 19, 2015 Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Register Now » Opinions expressed by Entrepreneur contributors are their own. 4 min read Growing a business sometimes requires thinking outside the box.
November 23, 2017 Listen Now 15+ min read If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors.We want to help you understand how your Facebook posts get viewed on Facebook. So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference.Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed.Facebook algorithm valuesUnderstanding the Facebook algorithm starts with knowing the core values that Facebook uses to guide their thinking and work. These values can give you a hint of what content will do well or not so well on Facebook.Here’s a brief summary of Facebook’s News Feed values:Friends and family come first: The main objective of the News Feed is to connect people with their friends and family. So posts from friends and family are prioritized. After those posts, Facebook found that people want their feed to inform and entertain them.A platform for all ideas: Facebook welcomes all ideas while making sure that everyone feels and is safe. They aim to deliver stories that each individual wants to see the most, based on their actions and feedback.Authentic communications: Facebook prioritizes genuine stories over misleading, sensational and spammy ones.You control your experience: Individuals know themselves best. So Facebook creates features (such as “unfollow” and “see first”) to let people customize their Facebook experience.Constant iteration: Facebook strives to constantly collect feedback and improve the platform.The overview of the Facebook algorithmSo how does Facebook decide what to show in a News Feed?Here’s a quick overview of how the Facebook News Feed works, according to Adam Mosseri, VP of Product Management for News Feed:To make it easy for you to understand the Facebook algorithm, we went through all the (known) changes that Facebook has implemented to its algorithm and came up with a list of factors that we think may determine whether your post shows up or not.Do this: The Facebook algorithm loves …Posts with lots of Likes, comments and sharesPosts that receive a high volume of Likes, comments or shares in a short timePosts that are Liked, commented on, or shared by one’s friendsLink postsPost types that one interacts with oftenPost types that users seem to prefer more than others (e.g., photo, video or status update)Videos uploaded to Facebook that receive a large number of views or extended viewing durationPosts that are timely or reference a trending topicPosts from Pages that one interacts with oftenPosts from Pages with complete profile informationPosts from Pages where the fan base overlaps with the fan base of other known high-quality pagesWatch out for: The Facebook algorithm is not too keen on …ClickbaitLike-baitingPosts that include spammy linksFrequently circulated content and repeated postsText-only status updates from PagesPosts that are frequently hidden or reported (a sign of low quality)Posts that ask for likes, comments, or sharesPosts with unusual engagement patterns (a like-baiting signal)Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from adsTo help you grow your Facebook Page reach, here are a few guides that you might like:Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page EngagementThe Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement17 Ways to Get More Views, Engagement, and Shares for Your Facebook VideosIf you want to dig into the Facebook News Feed algorithm, read on to find out all the relevant changes Facebook has made.All relevant changes to the Facebook News Feed algorithm(Last updated: October 2017)Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.If you want to know more about any particular change, just click on the quick link and you’ll get more information about the change and how it may affect your Page.August 28, 2017: Pages that share false news will no longer be able to run Facebook ads.August 17, 2017: Posts that pretends to be a video will be demoted in the News Feed.August 2, 2017: Posts with links that load slowly on mobile will be shown less in the News Feed.May 17, 2017: Posts with clickbait headlines will rank lower in the News Feed.May 10, 2017: Posts that link to websites with low-quality experience will rank lower in the News Feed.January 31, 2017: Authentic and timely posts will rank better in the News Feed.January 26, 2017: Long, engaging videos will rank better in the News Feed (than short, engaging videos)August 11, 2016: Posts that are informative will rank higher in the News Feed of people whom might find them relevant.June 29, 2016: Posts from friends will rank (even) higher in the News Feed.April 21, 2016: Posts with links that keep people engaged will rank higher in the News Feed.March 1, 2016: Live videos will rank higher in the News Feed when they are live than after they end.February 24, 2016: Facebook launched Reactions to help businesses understand how people are responding to their posts.December 4, 2015: Facebook uses surveys to improve News Feed ranking.July 9, 2015: Facebook makes it easier for people to control what they see on their News Feed.June 29, 2015: Facebook now considers more actions on videos while ranking videos in the News Feed.June 12, 2015: Time spent on stories becomes a ranking factor.April 21, 2015: Posts from friends will rank higher in the News Feed.March 5, 2015: Facebook updates how Likes are counted.January 20, 2015: Hoaxes will receive less reach and have an added warning.January 7, 2015: Video is growingNovember 14, 2014: Overly promotional posts will receive less reach on Facebook.September 18, 2014: Facebook will be considering the rate at which people interact with posts.September 11, 2014: Offensive or inappropriate ads will be shown less or stopped.August 25, 2014: Facebook will look at bounce rate to determine if an article has a clickbait headline.June 23, 2014: Facebook can now rank videos uploaded directly to Facebook better than links to video sites.September 11, 2014: Posts that explicitly ask for engagement will be ranked lower in the News Feed.August 23, 2013: Facebook has developed a new algorithm to find and show high-quality content to usersAugust 28, 2017: Pages that repeatedly share false newsFacebook will be blocking Pages that share false news from buying ads on Facebook. Facebook found that some Pages had been using Facebook ads to build their following and share false news more widely. To prevent the spread of false news on Facebook, Pages that repeatedly share false news will no longer be allowed to buy Facebook ads (until they stop sharing such news).The false news will be identified by third-party fact-checkers.August 17, 2017: Video clickbaitFacebook will be demoting Facebook posts that pretend to be a video.Spammers have been tricking people to click on Facebook posts that look like a video but aren’t. These deceptive posts are often videos with just a static image, or they feature a false video play button when it’s actually a link.Here’s an example from Facebook:August 2, 2017: Webpage load timeFacebook will be showing fewer stories with links that might take a long time to load.It’s frustrating when a website takes a long time to load. Facebook found that “As many as 40 percent of website visitors abandon a site after three seconds of delay.”Hence, Facebook is rolling out an update to show more posts with links that load quickly and fewer posts with links that might load slowly, in the News Feed.May 17, 2017: Clickbait headlinesFacebook is rolling out an update to show fewer posts with clickbait headlines.In its continued effort to make Facebook an informed community, Facebook is reducing the number of clickbait stories in the News Feed. This includes posts with headlines that withhold or exaggerate information, such as the following:“When She Looked Under Her Couch Cushions And Saw THIS…”“WOW! Ginger tea is the secret to everlasting youth. You’ve GOT to see this!”Posts that link to articles with such headlines will rank lower in the News Feed.May 10, 2017: Low-quality webpage experienceFacebook is rolling out an update to show fewer posts and ads that link to websites with low-quality experience.To help build an informed community on Facebook, Facebook will be showing fewer posts that are “misleading, sensational and spammy”. Specifically, they are referring to websites with low-quality experiences, such as the following:Websites that contain little substantive contentWebsites that have a large number of disruptive, shocking or malicious adsPosts that link to such websites will rank lower in the News Feed and might not be allowed to be used as Facebook ads.January 31, 2017: Authentic and timely storiesFacebook is making two changes to help authentic and timely stories rank better.To surface authentic content, Facebook will be analyzing Facebook Pages to see if they have been posting spam or trying to game the News Feed by asking for Likes, comments, or shares. If Facebook finds that a Page’s posts might not be authentic, such as people are often hiding those posts, Facebook will rank those posts lower in the News Feed.To show people stories at the right time, Facebook will now study how people interact with posts in real time. For example, if there’s an important soccer game going on and many people are talking about it on Facebook, Facebook will show relevant posts higher in the News Feed.January 26, 2017: Video completionFacebook is going to show long videos that people spend time watching to even more people.When ranking videos in the News Feed, a factor that Facebook considers is “percent completion” — the percentage of the video you watched.Facebook now recognize that it takes more commitment to complete a long video than a short one. So it will now put more weight on the “percent completion” factor for longer videos.As an example, if people are, on average, watching 50 percent of a 30-second video and 50 percent of a 10-minute video, the 10-minute video will rank better in the News Feed than the 30-second video. That’s because the 10-minute video has to be more engaging than the 30-second video to keep people watching for five minutes (vs. 15 seconds).August 11, 2016: Personally informative storiesFacebook will be showing you more stories that are personally informative to you.From its Feed Quality Program, Facebook found that people enjoy stories that are informative to them. Using the patterns that they learned from the program, Facebook will try to identify stories that are informative — usually, if they are related to people’s interests, if they engage people in broader discussions, and if they contain news relevant to them.Facebook will then combine this new signal with signals of how relevant the story might be to each individual, to predict if they might like it.June 29, 2016: Stories from friendsFacebook will be showing stories from close friends higher up in the News Feed.Despite the previous update, people are still worried about missing important updates from their close friends. So Facebook is tweaking the News Feed algorithm again to rank posts from close friends higher up in the News Feed.April 21, 2016: Time spent viewingFacebook will be ranking articles that it thinks you will spend time reading, higher in the News Feed.Facebook learned that the amount of time someone spent reading or watching the content of an article indicates how interesting the article was to them. So Facebook is adding a new ranking factor — how long someone might spend looking at the article.To keep things fair between short and long articles, Facebook will be looking at the time spent within a threshold.A smaller change within this update is that Facebook will be showing fewer posts from the same Page together in the News Feed. That’s because people find that repetitive and prefers content from a diverse range of Pages.March 1, 2016: Facebook LiveFacebook is more likely to rank Facebook Live videos higher in the News Feed when those videos are live than when they are no longer live.Facebook found that, “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.” That’s because those videos are more interesting when the event being filmed is happening live than after the event.February 24, 2016: Facebook ReactionsFacebook recently rolled out Reactions — their supercharged “Like” button — to help businesses better understand how people are responding to their content.For a start, when someone uses a Reaction, Facebook will infer they want to see more of that type of post, just like when they Like a post. But this could change.December 4, 2015: SurveysFacebook surveys thousands of people every day to improve the News Feed ranking.Besides looking at quantitative signals such as Likes, comments, and shares, Facebook also surveys thousands of people every day to understand whether the News Feed algorithm is showing people the posts they want to see.Here’s an example of the survey:If a popular post isn’t something that the people surveyed want to see, Facebook will rank that post lower in the future.July 9, 2015: Greater user control over the News FeedFacebook is making it easier for people to adjust and customize their News Feed settings.The preferences tab will be more visible and more intuitive, allowing people to find Pages and people to like and follow and easily selecting to follow/unfollow certain content.June 29, 2015: Actions on VideosFacebook now considers more actions on videos while ranking videos in the News Feed.Facebook found that many people don’t feel inclined to Like, comment on or share a video even when they enjoyed the video.So besides considering whether someone watched the video and for how long, Facebook is now taking into account of more actions such as choosing to turn on the sound, watching the video in full screen and enabling high definition. These actions indicate that they enjoyed the video.June 12, 2015: Time spent on storiesHow much time you spend viewing stories becomes a factor that Facebook uses to determine what to show at the top of your News Feed.While many people might not Like, comment on, or share a post that they found meaningful, they would likely spend more time on it than other posts. Hence, Facebook is taking this as a signal for ranking Facebook posts.By understanding what types of content someone prefers, Facebook can surface similar types of content higher up in their News Feed.April 21, 2015: Content from friends and PagesFacebook is rolling out three updates to improve the experience of the News Feed.The first is for people who do not have much content to see — maybe because they don’t follow many people or Pages. Facebook used to have a rule that prevents people from seeing multiples stories from the same source in succession. They are now relaxing the rule so that if you reach the end of your News Feed but still want to see more stories, you’ll see more.The second is to show posts from friends you care about, higher in your News Feed so that you are less likely to miss them. If you read and interact with posts from Pages, you’ll still see them on your News Feed.The third is to reduce or remove stories about friends liking or commenting on a post, such as this:March 5, 2015: Facebook LikesFacebook to update the way Page Likes are counted, removing the Likes of memorialized accounts and deactivated accounts.January 20, 2015: Facebook targets hoaxesFacebook aims to reduce the number of hoaxes in News Feed with algorithm tweak.To reduce the number of posts containing misleading or false news, Facebook has announced that the News Feed algorithm will begin to factor in when many people flag a post as false or choose to delete posts.Facebook will reduce the reach of such posts and add a warning on the post (without reviewing or removing the post).January 7, 2015: Video is growingFacebook has provided some new stats and tips on using video, including these:In just one year, the number of video posts per person has increased 75 percent globally and 94 percent in the US.The amount of video from people and brands in the News Feed has increased 3.6x year-over-year.Since June 2014, Facebook has averaged more than 1 billion video views every day.On average, more than 50 percent of people who come to Facebook every day in the U.S. watch at least one video daily.Seventy-six percent of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.November 14, 2014: Overly promotional Page postsFacebook is rolling out an update to reduce the number of overly promotional posts in the News Feed.Facebook heard from people that they want less promotional content on their News Feed and more stories from friends and Pages they Like.After digging into their data, Facebook found that these are the types of posts that people find too promotional:Posts that solely push people to buy a product or install an appPosts that push people to enter promotions and sweepstakes with no real contextPosts that reuse the exact same content from adsHere’s an example:September 18, 2014: When people Like and commentFacebook will be looking at when people are Liking, commenting, and sharing.Facebook used to only look at the total number of Likes on a post when ranking it in the News Feed. Now, Facebook will also look at the rate at which people are Liking, commenting on and sharing a post.September 11, 2014: Offensive or inappropriate adsFacebook stops showing ads that are offensive or inappropriate.When people hide ads in their News Feed, Facebook takes it as a signal that others might not want to see them, too, and show them to fewer people.Now, Facebook is also asking people why they hid the ads. If it’s because the ad is offensive or inappropriate, Facebook will stop showing the ad.August 25, 2014: Bounce rateFacebook will be looking at bounce rate to determine if an article is using a clickbait headline.If someone clicks on an article and returns to Facebook immediately (or “bounce”), it might mean that they didn’t find what they were expecting. This is often because the article is using a clickbait headline. Facebook will be using this signal when ranking the article in the News Feed.In addition, Facebook will also be monitoring if people are Liking, commenting on, or sharing the article after they click on it. If few people are, it’s likely that the article is not valuable, relevant, or meaningful. Facebook will then rank it lower in the News Feed.Facebook will also be ranking posts with a link preview higher in the News Feed than posts with a link just in the caption — as the link preview shows more information about the article.June 23, 2014: Better videosFacebook will now be able to understand (and rank) videos uploaded directly to Facebook better.For videos that are uploaded to Facebook directly, Facebook is now able to know whether someone has watched it and for how long. It seems that they are unable to do that for links to YouTube (or other video sites) videos.Having this new information will allow Facebook to rank Facebook videos better. Early tests have shown that people are watching more videos that are relevant to them.September 11, 2014: Like-baitingFacebook will show fewer posts that explicitly ask for Likes, comments, or shares.Some Pages try to game the News Feed algorithm by explicitly asking for Likes, comments and shares. Here’s an example:As people have reported that such posts are less relevant than posts with a similar amount of engagement, Facebook will be ranking these posts lower in the News Feed.August 23, 2013: High-quality contentFacebook has developed a new algorithm to find and show high-quality content to users.To build the algorithm, Facebook surveyed thousands of people and put the results into a machine learning system. Here are some of the questions they asked:Is this timely and relevant content?Is this content from a source you would trust?Would you share it with friends or recommend it to others?Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g. asking for people to like the content)Would you call this a low quality post or meme?Would you complain about seeing this content in your News Feed?The algorithm also uses thousand other factors to determine if a post is a high-quality content. Some of these factors include “how frequently content from a certain Page that is reported as low quality (e.g. hiding a Page post), how complete the Page profile is, and whether the fan base for a particular Page overlaps with the fan base for other known high quality Pages. This story originally appeared on Buffer Hear from Polar Explorers, ultra marathoners, authors, artists and a range of other unique personalities to better understand the traits that make excellence possible. How Success Happens
The road is closed in both directions between point A and point B (Image: Inrix) It is unclear if anyone has been injured in the accident. Police remained at the scene while recovery took place – and have now confirmed the road has roepened. A Cheshire Police spokesman said: “The A34 between Congleton and Monks Heath traffic lights – road is now open Read MorePolice searching for missing 15-year-old Bradley Williams It is unclear at this stage if any other vehicles were involved in the accident. We will bring you an update on this story as soon as we get one. Want to keep up to date with the latest traffic and travel news?Each day Stoke-on-Trent Live journalists bring you the latest news on the roads and railways across Stoke-on-Trent, North Staffordshire, South Cheshire and further afield to help keep you on the move. For the very latest updates on roads including the M6, A500, A50 and more, visit our dedicated traffic and travel news channel here. We also run a live news feed each weekday, which you can access on our website’s homepage from 7am to 9pm from Monday to Friday. And for more as-we-get-it updates on the roads across the region and beyond, join The Sentinel’s traffic and travel Facebook group here. Get the biggest Daily stories by emailSubscribeSee our privacy noticeThank you for subscribingSee our privacy noticeCould not subscribe, try again laterInvalid EmailA major Cheshire road was closed for several hours after a lorry overturned in the early hours of the morning. The A34 Manchester Road and Congleton Road was shut in both directions due to the overturned lorry between A536 and A537 Chelford Road (Monks Heath Crossroads), just north of Congleton. Traffic was still able access the road via unclassified side roads, however both ends of the A34 have been closed off, according to traffic data company INRIX. The accident is believed to have taken place at around 2am this morning – with the road reopening at around 4.45am.