Bridging the brand gap between marketing & staff

first_img 10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Marketing may put the public face on the brand, it is the staff who must live the brand every day. Great credit union brands are built with a triangle approach:  management, staff, and members. In an ideal world management leads the brand, staff lives the brand and members love the brand.In many cases, effective brands fail at the staff level because of that gap between the brand and staff. Successful brands involve staff at every level. Financial institutions doing branding must conduct brand training with their staff and develop brand standards for their staff.Credit Union Of Texas ($1.2 billion, Dallas, TX) recently rebranded their credit union. As part of that rebrand, they took each staff member through brand training—almost 300 employees.“We wanted all of our people buying into our new brand,” said Chris Lederer, vice president of marketing and brand management. “The training gave employees the opportunity to understand the critical role they play—from frontline to support staff. Branding is not just about marketing—it’s about how staff delivers that brand to our members and each other every day.” continue reading »last_img read more

Eight managers have won the Premier League title – can you name all of them?

first_img Claudio Ranieri is the EIGHTH manager (and third Italian) to win the Premier League, so click the arrow above, right, to see if you remember them all! 8 Jose Mourinho has won three Premier League titles in two spells as Chelsea manager, in 2005, 2006 and 2015 Only seven other managers had won the Premier League before Claudio Ranieri rocked up and guided Leicester to victory in his first season as Foxes boss.Yes, the Italian is a fully paid-up member of the club now, but do you remember who the others are?10 BRILLIANT FOOTBALL TRIUMPHS TO MATCH LEICESTER’S FANTASTIC PREMIER LEAGUE WINLEICESTER WINNING THE TITLE IS AMAZING, BUT THIS IS THEIR GREATEST ACHIEVEMENTClick the arrow, above, right, to see the eight title-winning bosses. 8 8 Kenny Dalglish won the Premier League as Blackburn boss in 1995 Sir Alex Ferguson won the first edition of the competition in 1993 and ended his career with 13 Arsene Wenger has won three Premier League titles, with the first coming in 1998 and the last in 2004 Manuel Pellegrini guided Man City to their second Premier League title in 2014 8 Roberto Mancini claimed the 2011/12 Premier League title in the most dramatic fashion as Man City manager 8 8 Carlo Ancelotti won the Premier League and FA Cup double in the 2009/10 season 8 8last_img read more

New studies focus on vitamin D supplementation in pregnancy for infants children

first_imgMay 30 2018Bottom Line: Vitamin D supplementation in pregnancy and for infants and children is the focus of two studies, an editorial and a patient page.Why The Research Is Interesting: Vitamin D is essential for building and maintaining healthy bones and research suggests it may have other potential health benefits.What: A randomized clinical trial of 975 healthy infants in Finland reports no difference in bone strength or incidence of infections at age 24 months when infants were given a higher daily dose of supplemental vitamin D (1,200 IU) compared with the standard dose (400 IU).Related StoriesRepurposing a heart drug could increase survival rate of children with ependymomaGuidelines to help children develop healthy habits early in lifeNew curriculum to improve soft skills in schools boosts children’s health and behaviorAuthors: Sture Andersson, M.D., Ph.D., of the University of Helsinki and Helsinki University Hospital, Finland, and coauthorsWant to embed a link to this study in your story? Links will be live at the embargo time A systematic review and meta-analysis of 24 randomized clinical trials examined vitamin D supplementation during pregnancy on several infant outcomes including small for gestational age, fetal or neonatal death, and congenital abnormality.Authors: Shu Qin Wie, M.D., Ph.D., of University of Montreal, Canada, and coauthorsWant to embed a link to this study in your story? Links will be live at the embargo time Source: read more