SHIKHAR DHAWANThe 33-year-old left-handed batsman Shikhar Dhawan made his India ODI debut in 2010. Since his debut, he has been an integral part of the ODI set up in the backdrop of some excellent performances. With a total of 5178 runs in the 123 matches that he has played for India, Shikhar Dhawan is India’s one of the most sought after opening batsmen. Boasting of a solid strike rate of 93.48, and a highest ODI score of 137, Shikhar Dhawan can take apart the opposition bowling attack with his flamboyant batting skills on his day. Come 2019 World Cup, he would aim to add to his 27 half-centuries and 15 hundreds.ROHIT SHARMARohit Sharma is a right-handed batsman who made his ODI debut for India against Ireland on June 23, 2007. Born in Nagpur, the 31-year-old Rohit has three double centuries to his name in ODIs. What sets Rohit Sharma apart is the way he goes about his innings – he usually takes his time to settle on the pitch but once he crosses 50-60 runs, he tends to explode. Rohit has played 201 ODIs for India and has scored 7808 runs at a strike rate of 88.33. Rohit’s highest ODI score is 264 that he scored at the Eden Gardens in Kolkata. In his ODI career so far, Rohit has scored 22 hundreds, 39 fifties and three doubles hundreds.KL RAHULThe 26-year old KL Rahul is a right-handed batsman from Karnataka who made his ODI debut for India on June 11, 2016 against Zimbabwe away from home. The wicketkeeper-batsman has played 13 ODIs and managed to score 317 runs at a strike rate of 80.66. Rahul’s highest score for India is 100 and that’s the only ODI hundred he has to his name. Rahul has also scored two fifties in the ODIs for India. Rahul, who was recently embroiled in the Koffee with Karan controversy along with Hardik Pandya, is a flamboyant batsman and is known for his stroke-making once he gets going.advertisementVIRAT KOHLIVirat Kohli, who is now the Indian captain, shot to fame after leading his squad to a memorable victory in the U-19 World Cup. Kohli then made his ODI debut for India on August 18, 2008 and there was no looking back for the batsman. Born in Delhi, the 30-year-old Kohli is set to lead India in the World Cup 2019 in England and Wales and would be looking to get his second World Cup victory. Kohli was a part of the 2011 World Cup-winning Team India under MS Dhoni. Kohli is regarded as the best batsman of the current generation and one of the best of all time as he chases Sachin Tendulkar’s batting records. Kohli has scored 10533 runs in 222 ODIs for India at a strike rate of 92.59 and an excellent average of 59.51. Kohli has scored 39 hundreds and 49 fifties in his career so far.MS DHONIThe 37-year-old MS Dhoni is at the last stretch of his career having captained India to three ICC trophies is now set to play under captain Virat Kohli in the World Cup 2019. Ranchi-born Dhoni made his ODI debut against Sri Lanka on December 2, 2005 and since then he has scored 10415 runs in 338-ODI appearance for the country. Dhoni, who is a right-handed batsmen, is famous for his trademark helicopter shot and fast hand behind the stumps. MS Dhoni, who has scored over 10000 runs at an average of 50.8 and a strike rate of 87.69, has a highest ODI score of 183. Dhoni has 10 centuries and 70 half-centuries to his name.DINESH KARTHIKThe Chennai-born wicketkeeper-batsman Dinesh Karthik made his ODI debut for India against Australia on September 5, 2004 but had been in direct competition with MS Dhoni throughout his career. At the moment, Karthik is seen in the role of a finisher for the Indian team. Karthik has played 91 ODIs, scoring 1738 runs including nine half-centuries. Karthik has scored the runs at a strike rate of 73.71.VIJAY SHANKARThe 28-year-old Vijay Shankar made his ODI debut for India on January 18, 2019 against Australia at the Melbourne Cricket Ground. Born in Tirunelveli, Tamil Nadu, Shankar is seam-bowling all-rounder alongside Hardik Pandya for the Indian cricket team. Even though Shankar is an all-rounder, he is a batting all-rounder and showed spark and stability with the bat against New Zealand last month. In the four ODIs that Shankar has played, he has scored 45 runs at a strike rate of 70.31 with his highest being 45. With the ball, Shankar has much to improve as he has gone wicketless in the four matches.HARDIK PANDYABorn in Baroda, the 25-year old Hardik Pandya made his ODI debut for India against Sri Lanka on July 26, 2017. Hardik plays the role of a seam-bowling all-rounder in the Indian team – he is a right-handed batsman and a right-arm medium pacer. In the 45 ODIs Hardik has played for India, he has scored 731 runs with the bat at a strike rate of 116.59. His highest ODI score is 83. With the ball in his hand, Hardik has picked 44 wickets in 45 matches at an average of 39.73. His best ODI bowling figure is 3 for 31. Though Hardik is a handy bowler for his captain, he is more famous for his explosive batting.advertisementKEDAR JADHAVKedar Jadhav is a batting all-rounder for India and is 33 years old. Born in Pune, Jadhav made his India ODI debut on November 16, 2011 against Sri Lanka. Jadhav is a right-handed batsman and bowls right-arm off break. Apart from his steady and stable batting skills, Jadhav is famous for his unique round-arm bowling action and often picks crucial wickets and breaks partnerships during ODIs for India. Jadhav has played 54 ODIs for India scoring 1002 at a strike rate of 106.82 with his highest score being 120. With the ball, Jadhav has picked 25 wickets in 54 games at an average of 31.56.KULDEEP YADAVThe 24-year old Kuldeep Yadav was born in Kanpur and is a crucial spinner for India. He made his ODI debut against Australia on March 25, 2017, and since then, he has been a crucial element in India’s limited-overs plans. Kuldeep is a left-arm chinaman and is often referred to as a mystery bowler. Kuldeep has played 39 ODIs for India and has picked 77 wickets at an outstanding average of 20.65. Kuldeep’s best ODI bowling figure is 6 for 25. He has four 4-wicket hauls to his name and one 5-wicket haul. Kuldeep also has a hat-trick to his name that he picked against Australia in 2017.YUZVENDRA CHAHALBorn in Jind, Haryana, Yuzvendra Chahal forms the spin partnership with Kuldeep Yadav for the Indian team in limited-overs cricket. The 28-year-old is also a wrist spinner and bowls right-arm leg break. Chahal made his India ODI debut against Zimbabwe on June 11, 2016. In 40 ODIs, Chahal has 71 wickets to his name with an average of 23.83. 6 for 42 is Chahal’s best bowling figure in ODIs. Chahal has picked two 5-wicket hauls for India in just 40 matches while he also has a 4-wicket haul to his name. Along with Kuldeep, Chahal remains a very integral part of India’s World Cup plans.RAVINDRA JADEJARavindra Jadeja is not India’s primary spin option in limited-overs cricket but remains an important part of the setup owing to his all-round abilities on the field. Belonging to Rajkot, the 30-year-old Jadeja made his debut for India in ODIs back on February 8, 2009 against Sri Lanka. In his 147-ODI career, Jadeja has picked 171 wickets at an average of 35.41. Jadeja’s best ODI figure is 5 for 36 and that’s the sole 5-wicket haul of his. He, however, has seven 4-wicket hauls to his name. A left-arm orthodox, Jadeja is also extremely handy with the bat and is the best Indian fielder in the current unit. Jadeja has scored 1990 runs in 147 matches at a strike rate of 84.97 with his highest score being 87. Apart from his batting and bowling, Jadeja is especially an asset due to his exceptional fielding standards.advertisementJASPRIT BUMRAHJasprit Bumrah is undoubtedly the best limited-overs bowlers at the moment. Born in Ahmedabad, the 25-year-old Bumrah is a certainty to the World Cup for India. Bumrah, who is a right-arm fast medium, made his India debut in ODIs against Australia on January 23, 2016. Since his debut, Bumrah has represented India in 44 ODIs and has picked 78 wickets at an average of 21.01. Bumrah best ODI figures are 5 for 27. Bumrah has picked one 5-wicket haul in his ODI career so far and four 4-wicket hauls. Bumrah’s measly bowling skills makes him a huge asset for the Indian team. Also, he is a death-over specialist for Team India and is known for his remarkable ability to bowl perfect yorkers. Another aspect that makes Bumrah tick is the variety in his pace and deliveries.BHUVNESHWAR KUMARBhuvneshwar Kumar made his ODI debut for India on December 30, 2012 and has been a regular feature ever since. Born in Meerut, the 29-year-old Bhuvneshwar is a right-arm medium pacer and swing bowling is one of his biggest assets. Bhuvneshwar has 114 wickets to his name in 103 ODI at an average of 35.91. Bhuvneshwar has picked three 4-wicket hauls and one 5-wicket haul in his ODI career so far with his best figures being 5 for 42. Bhuvneshwar is famous for troubling the batsmen with his line and length and his death-over bowling.MOHAMMED SHAMIThe 28-year-old Mohammed Shami has made his way back in the limited-overs setup of the Indian team with his improved fitness and strike bowling. Born in Jonagar, Bengal, Shami made his India ODI debut on January 6, 2013 against Pakistan. Shami is a right-arm medium pacer and has picked 108 wickets in the 59 ODIs he has played for India at an average of 25.35. Shami has six 4-wicket hauls to his name with his best figures being 4 for 35. Shami is essentially known for generating excellent seam and picking wickets.
Kolkata: Representatives from various political parties on Monday met senior officials of the Election Commission of India (ECI) in the state raising various issues related to the process of conducting the forthcoming Lok Sabha elections.Senior Trinamool Congress leaders including Partha Chatterjee and Subrata Bakshi brought to the notice of the Chief Electoral Officer a number of concerns. They have demanded that the ECI must inform them about the total number of Voter Verifiable Paper Audit Trails (VVPATs) which will be used during the seven-phase elections in the state. Also Read – Bose & Gandhi: More similar than apart, says Sugata BoseThe TMC leaders also wanted to know from the ECI officials as to in what type of media publications the candidates should publish their affidavits. It was not clearly mentioned in the ECI notification if a candidate has to publish his/her affidavit in national or regional newspapers. It was said that the candidates must publish the affidavits containing criminal antecedents, assets, liabilities, dependents, educational qualifications of candidates and the like in both print and electronic media. In the notification, it has been made mandatory that the candidates must publish their details in the media. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataChatterjee told reporters: “In some instances, there is a gap of 14 to 20 days and polling is being held in just two constituencies. Why has this happened? We have raised the issue with the EC officials.” In pursuance of a judgment of the Supreme Court, the ECI has made it mandatory for all candidates contesting the Lok Sabha elections to file an affidavit along with the nomination paper and the candidates are required to fill up all the columns. If any column in the affidavit is left blank, the Returning Officer will issue a notice to the candidate to submit a fresh one, duly filling up all columns. After meeting the election officials at the CEO office, Partha Chatterjee said that the polls will be conducted in seven phases. There are some religious rituals of a particular community in May as a result of which voters belonging to that community may face problems. He also added that his party has nothing to worry about as people in the state have witnessed the development works carried out by Chief Minister Mamata Banerjee and her set of ministers. The number of total days allotted for the campaign by the candidates contesting the elections in various phases is different from one phase to another, Chatterjee pointed out. All the Opposition parties in the state — Congress, BJP and CPI-M leaders who met the ECI officials stated that the hoardings and posters carrying the photographs of TMC leaders at various places have not been removed yet. They also urged the ECI officials to ensure that all voters can safely reach their polling stations without any fear. The ECI officials assured them that all their demands would be looked into.
November 23, 2017 Listen Now 15+ min read If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors.We want to help you understand how your Facebook posts get viewed on Facebook. So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference.Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed.Facebook algorithm valuesUnderstanding the Facebook algorithm starts with knowing the core values that Facebook uses to guide their thinking and work. These values can give you a hint of what content will do well or not so well on Facebook.Here’s a brief summary of Facebook’s News Feed values:Friends and family come first: The main objective of the News Feed is to connect people with their friends and family. So posts from friends and family are prioritized. After those posts, Facebook found that people want their feed to inform and entertain them.A platform for all ideas: Facebook welcomes all ideas while making sure that everyone feels and is safe. They aim to deliver stories that each individual wants to see the most, based on their actions and feedback.Authentic communications: Facebook prioritizes genuine stories over misleading, sensational and spammy ones.You control your experience: Individuals know themselves best. So Facebook creates features (such as “unfollow” and “see first”) to let people customize their Facebook experience.Constant iteration: Facebook strives to constantly collect feedback and improve the platform.The overview of the Facebook algorithmSo how does Facebook decide what to show in a News Feed?Here’s a quick overview of how the Facebook News Feed works, according to Adam Mosseri, VP of Product Management for News Feed:To make it easy for you to understand the Facebook algorithm, we went through all the (known) changes that Facebook has implemented to its algorithm and came up with a list of factors that we think may determine whether your post shows up or not.Do this: The Facebook algorithm loves …Posts with lots of Likes, comments and sharesPosts that receive a high volume of Likes, comments or shares in a short timePosts that are Liked, commented on, or shared by one’s friendsLink postsPost types that one interacts with oftenPost types that users seem to prefer more than others (e.g., photo, video or status update)Videos uploaded to Facebook that receive a large number of views or extended viewing durationPosts that are timely or reference a trending topicPosts from Pages that one interacts with oftenPosts from Pages with complete profile informationPosts from Pages where the fan base overlaps with the fan base of other known high-quality pagesWatch out for: The Facebook algorithm is not too keen on …ClickbaitLike-baitingPosts that include spammy linksFrequently circulated content and repeated postsText-only status updates from PagesPosts that are frequently hidden or reported (a sign of low quality)Posts that ask for likes, comments, or sharesPosts with unusual engagement patterns (a like-baiting signal)Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from adsTo help you grow your Facebook Page reach, here are a few guides that you might like:Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page EngagementThe Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement17 Ways to Get More Views, Engagement, and Shares for Your Facebook VideosIf you want to dig into the Facebook News Feed algorithm, read on to find out all the relevant changes Facebook has made.All relevant changes to the Facebook News Feed algorithm(Last updated: October 2017)Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.If you want to know more about any particular change, just click on the quick link and you’ll get more information about the change and how it may affect your Page.August 28, 2017: Pages that share false news will no longer be able to run Facebook ads.August 17, 2017: Posts that pretends to be a video will be demoted in the News Feed.August 2, 2017: Posts with links that load slowly on mobile will be shown less in the News Feed.May 17, 2017: Posts with clickbait headlines will rank lower in the News Feed.May 10, 2017: Posts that link to websites with low-quality experience will rank lower in the News Feed.January 31, 2017: Authentic and timely posts will rank better in the News Feed.January 26, 2017: Long, engaging videos will rank better in the News Feed (than short, engaging videos)August 11, 2016: Posts that are informative will rank higher in the News Feed of people whom might find them relevant.June 29, 2016: Posts from friends will rank (even) higher in the News Feed.April 21, 2016: Posts with links that keep people engaged will rank higher in the News Feed.March 1, 2016: Live videos will rank higher in the News Feed when they are live than after they end.February 24, 2016: Facebook launched Reactions to help businesses understand how people are responding to their posts.December 4, 2015: Facebook uses surveys to improve News Feed ranking.July 9, 2015: Facebook makes it easier for people to control what they see on their News Feed.June 29, 2015: Facebook now considers more actions on videos while ranking videos in the News Feed.June 12, 2015: Time spent on stories becomes a ranking factor.April 21, 2015: Posts from friends will rank higher in the News Feed.March 5, 2015: Facebook updates how Likes are counted.January 20, 2015: Hoaxes will receive less reach and have an added warning.January 7, 2015: Video is growingNovember 14, 2014: Overly promotional posts will receive less reach on Facebook.September 18, 2014: Facebook will be considering the rate at which people interact with posts.September 11, 2014: Offensive or inappropriate ads will be shown less or stopped.August 25, 2014: Facebook will look at bounce rate to determine if an article has a clickbait headline.June 23, 2014: Facebook can now rank videos uploaded directly to Facebook better than links to video sites.September 11, 2014: Posts that explicitly ask for engagement will be ranked lower in the News Feed.August 23, 2013: Facebook has developed a new algorithm to find and show high-quality content to usersAugust 28, 2017: Pages that repeatedly share false newsFacebook will be blocking Pages that share false news from buying ads on Facebook. Facebook found that some Pages had been using Facebook ads to build their following and share false news more widely. To prevent the spread of false news on Facebook, Pages that repeatedly share false news will no longer be allowed to buy Facebook ads (until they stop sharing such news).The false news will be identified by third-party fact-checkers.August 17, 2017: Video clickbaitFacebook will be demoting Facebook posts that pretend to be a video.Spammers have been tricking people to click on Facebook posts that look like a video but aren’t. These deceptive posts are often videos with just a static image, or they feature a false video play button when it’s actually a link.Here’s an example from Facebook:August 2, 2017: Webpage load timeFacebook will be showing fewer stories with links that might take a long time to load.It’s frustrating when a website takes a long time to load. Facebook found that “As many as 40 percent of website visitors abandon a site after three seconds of delay.”Hence, Facebook is rolling out an update to show more posts with links that load quickly and fewer posts with links that might load slowly, in the News Feed.May 17, 2017: Clickbait headlinesFacebook is rolling out an update to show fewer posts with clickbait headlines.In its continued effort to make Facebook an informed community, Facebook is reducing the number of clickbait stories in the News Feed. This includes posts with headlines that withhold or exaggerate information, such as the following:“When She Looked Under Her Couch Cushions And Saw THIS…”“WOW! Ginger tea is the secret to everlasting youth. You’ve GOT to see this!”Posts that link to articles with such headlines will rank lower in the News Feed.May 10, 2017: Low-quality webpage experienceFacebook is rolling out an update to show fewer posts and ads that link to websites with low-quality experience.To help build an informed community on Facebook, Facebook will be showing fewer posts that are “misleading, sensational and spammy”. Specifically, they are referring to websites with low-quality experiences, such as the following:Websites that contain little substantive contentWebsites that have a large number of disruptive, shocking or malicious adsPosts that link to such websites will rank lower in the News Feed and might not be allowed to be used as Facebook ads.January 31, 2017: Authentic and timely storiesFacebook is making two changes to help authentic and timely stories rank better.To surface authentic content, Facebook will be analyzing Facebook Pages to see if they have been posting spam or trying to game the News Feed by asking for Likes, comments, or shares. If Facebook finds that a Page’s posts might not be authentic, such as people are often hiding those posts, Facebook will rank those posts lower in the News Feed.To show people stories at the right time, Facebook will now study how people interact with posts in real time. For example, if there’s an important soccer game going on and many people are talking about it on Facebook, Facebook will show relevant posts higher in the News Feed.January 26, 2017: Video completionFacebook is going to show long videos that people spend time watching to even more people.When ranking videos in the News Feed, a factor that Facebook considers is “percent completion” — the percentage of the video you watched.Facebook now recognize that it takes more commitment to complete a long video than a short one. So it will now put more weight on the “percent completion” factor for longer videos.As an example, if people are, on average, watching 50 percent of a 30-second video and 50 percent of a 10-minute video, the 10-minute video will rank better in the News Feed than the 30-second video. That’s because the 10-minute video has to be more engaging than the 30-second video to keep people watching for five minutes (vs. 15 seconds).August 11, 2016: Personally informative storiesFacebook will be showing you more stories that are personally informative to you.From its Feed Quality Program, Facebook found that people enjoy stories that are informative to them. Using the patterns that they learned from the program, Facebook will try to identify stories that are informative — usually, if they are related to people’s interests, if they engage people in broader discussions, and if they contain news relevant to them.Facebook will then combine this new signal with signals of how relevant the story might be to each individual, to predict if they might like it.June 29, 2016: Stories from friendsFacebook will be showing stories from close friends higher up in the News Feed.Despite the previous update, people are still worried about missing important updates from their close friends. So Facebook is tweaking the News Feed algorithm again to rank posts from close friends higher up in the News Feed.April 21, 2016: Time spent viewingFacebook will be ranking articles that it thinks you will spend time reading, higher in the News Feed.Facebook learned that the amount of time someone spent reading or watching the content of an article indicates how interesting the article was to them. So Facebook is adding a new ranking factor — how long someone might spend looking at the article.To keep things fair between short and long articles, Facebook will be looking at the time spent within a threshold.A smaller change within this update is that Facebook will be showing fewer posts from the same Page together in the News Feed. That’s because people find that repetitive and prefers content from a diverse range of Pages.March 1, 2016: Facebook LiveFacebook is more likely to rank Facebook Live videos higher in the News Feed when those videos are live than when they are no longer live.Facebook found that, “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.” That’s because those videos are more interesting when the event being filmed is happening live than after the event.February 24, 2016: Facebook ReactionsFacebook recently rolled out Reactions — their supercharged “Like” button — to help businesses better understand how people are responding to their content.For a start, when someone uses a Reaction, Facebook will infer they want to see more of that type of post, just like when they Like a post. But this could change.December 4, 2015: SurveysFacebook surveys thousands of people every day to improve the News Feed ranking.Besides looking at quantitative signals such as Likes, comments, and shares, Facebook also surveys thousands of people every day to understand whether the News Feed algorithm is showing people the posts they want to see.Here’s an example of the survey:If a popular post isn’t something that the people surveyed want to see, Facebook will rank that post lower in the future.July 9, 2015: Greater user control over the News FeedFacebook is making it easier for people to adjust and customize their News Feed settings.The preferences tab will be more visible and more intuitive, allowing people to find Pages and people to like and follow and easily selecting to follow/unfollow certain content.June 29, 2015: Actions on VideosFacebook now considers more actions on videos while ranking videos in the News Feed.Facebook found that many people don’t feel inclined to Like, comment on or share a video even when they enjoyed the video.So besides considering whether someone watched the video and for how long, Facebook is now taking into account of more actions such as choosing to turn on the sound, watching the video in full screen and enabling high definition. These actions indicate that they enjoyed the video.June 12, 2015: Time spent on storiesHow much time you spend viewing stories becomes a factor that Facebook uses to determine what to show at the top of your News Feed.While many people might not Like, comment on, or share a post that they found meaningful, they would likely spend more time on it than other posts. Hence, Facebook is taking this as a signal for ranking Facebook posts.By understanding what types of content someone prefers, Facebook can surface similar types of content higher up in their News Feed.April 21, 2015: Content from friends and PagesFacebook is rolling out three updates to improve the experience of the News Feed.The first is for people who do not have much content to see — maybe because they don’t follow many people or Pages. Facebook used to have a rule that prevents people from seeing multiples stories from the same source in succession. They are now relaxing the rule so that if you reach the end of your News Feed but still want to see more stories, you’ll see more.The second is to show posts from friends you care about, higher in your News Feed so that you are less likely to miss them. If you read and interact with posts from Pages, you’ll still see them on your News Feed.The third is to reduce or remove stories about friends liking or commenting on a post, such as this:March 5, 2015: Facebook LikesFacebook to update the way Page Likes are counted, removing the Likes of memorialized accounts and deactivated accounts.January 20, 2015: Facebook targets hoaxesFacebook aims to reduce the number of hoaxes in News Feed with algorithm tweak.To reduce the number of posts containing misleading or false news, Facebook has announced that the News Feed algorithm will begin to factor in when many people flag a post as false or choose to delete posts.Facebook will reduce the reach of such posts and add a warning on the post (without reviewing or removing the post).January 7, 2015: Video is growingFacebook has provided some new stats and tips on using video, including these:In just one year, the number of video posts per person has increased 75 percent globally and 94 percent in the US.The amount of video from people and brands in the News Feed has increased 3.6x year-over-year.Since June 2014, Facebook has averaged more than 1 billion video views every day.On average, more than 50 percent of people who come to Facebook every day in the U.S. watch at least one video daily.Seventy-six percent of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.November 14, 2014: Overly promotional Page postsFacebook is rolling out an update to reduce the number of overly promotional posts in the News Feed.Facebook heard from people that they want less promotional content on their News Feed and more stories from friends and Pages they Like.After digging into their data, Facebook found that these are the types of posts that people find too promotional:Posts that solely push people to buy a product or install an appPosts that push people to enter promotions and sweepstakes with no real contextPosts that reuse the exact same content from adsHere’s an example:September 18, 2014: When people Like and commentFacebook will be looking at when people are Liking, commenting, and sharing.Facebook used to only look at the total number of Likes on a post when ranking it in the News Feed. Now, Facebook will also look at the rate at which people are Liking, commenting on and sharing a post.September 11, 2014: Offensive or inappropriate adsFacebook stops showing ads that are offensive or inappropriate.When people hide ads in their News Feed, Facebook takes it as a signal that others might not want to see them, too, and show them to fewer people.Now, Facebook is also asking people why they hid the ads. If it’s because the ad is offensive or inappropriate, Facebook will stop showing the ad.August 25, 2014: Bounce rateFacebook will be looking at bounce rate to determine if an article is using a clickbait headline.If someone clicks on an article and returns to Facebook immediately (or “bounce”), it might mean that they didn’t find what they were expecting. This is often because the article is using a clickbait headline. Facebook will be using this signal when ranking the article in the News Feed.In addition, Facebook will also be monitoring if people are Liking, commenting on, or sharing the article after they click on it. If few people are, it’s likely that the article is not valuable, relevant, or meaningful. Facebook will then rank it lower in the News Feed.Facebook will also be ranking posts with a link preview higher in the News Feed than posts with a link just in the caption — as the link preview shows more information about the article.June 23, 2014: Better videosFacebook will now be able to understand (and rank) videos uploaded directly to Facebook better.For videos that are uploaded to Facebook directly, Facebook is now able to know whether someone has watched it and for how long. It seems that they are unable to do that for links to YouTube (or other video sites) videos.Having this new information will allow Facebook to rank Facebook videos better. Early tests have shown that people are watching more videos that are relevant to them.September 11, 2014: Like-baitingFacebook will show fewer posts that explicitly ask for Likes, comments, or shares.Some Pages try to game the News Feed algorithm by explicitly asking for Likes, comments and shares. Here’s an example:As people have reported that such posts are less relevant than posts with a similar amount of engagement, Facebook will be ranking these posts lower in the News Feed.August 23, 2013: High-quality contentFacebook has developed a new algorithm to find and show high-quality content to users.To build the algorithm, Facebook surveyed thousands of people and put the results into a machine learning system. Here are some of the questions they asked:Is this timely and relevant content?Is this content from a source you would trust?Would you share it with friends or recommend it to others?Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g. asking for people to like the content)Would you call this a low quality post or meme?Would you complain about seeing this content in your News Feed?The algorithm also uses thousand other factors to determine if a post is a high-quality content. Some of these factors include “how frequently content from a certain Page that is reported as low quality (e.g. hiding a Page post), how complete the Page profile is, and whether the fan base for a particular Page overlaps with the fan base for other known high quality Pages. This story originally appeared on Buffer Hear from Polar Explorers, ultra marathoners, authors, artists and a range of other unique personalities to better understand the traits that make excellence possible. How Success Happens