The first National American Sweet Bakery Week (1 to 7 July) was a success, with increased sales and customer engagement.Dawn Foods organised the week with California Raisins as demand for American bakery products continues to rise and to give bakers the channel to maximise sales. Dawn provided free POS material to the first 100 bakers to register and updated its online American recipe collection to inspire bakers during the week.Jacqui Passmore, marketing manager, Dawn Foods, said: “We’ve had a really positive response from UK bakers for our first ever National American Sweet Bakery Week. With the activity having just finished, we’re now going to analyse the performance, but the feedback we’ve received so far has been fantastic.“Bakers have told us that the POS packs we provided brightened up their bakeries and, along with the competition packs and California Raisin samples, encouraged a new wave of customers and a rise in sales of its American-style baked goods across the seven days.“A number of bakers have already told us how much they’re looking forward to joining us again next year and we hope to see as many bakeries as possible taking part in what is sure to be an even bigger and better National American Sweet Bakery Week in 2015.”
ROUNDTABLE RELEASES THIRD QUARTER, 2005CEO ECONOMIC OUTLOOK SURVEY RESULTSSouth Burlington, VT – Results from the Roundtable’s Third Quarter, 2005 CEO Economic Outlook Survey, show that business executives are expecting increases in both sales and capital expenditures over the coming six months, while employment levels will remain virtually unchanged from the previous reporting period.Chris Dutton, President and CEO of Green Mountain Power, is a member of the Vermont Business Roundtable. When asked to comment on his CEO Economic Outlook Survey responses, Dutton said, “The economy is strong in our service area. As we look ahead we expect increased sales. Additionally, the company expects to increase capital spending to make sure that our electric service is reliable, as that is what our customers value the most.”Conducted in the month of July, the Roundtable’s CEO Economic Outlook Survey enjoyed a response rate of 62%. The key findings, which reflect the membership’s outlook for the next six months, include the following details:* 74% of responding CEOs expect an increase in consumer sales, 24% see no change, and 2% anticipate a decrease. [Second Quarter Results: Increase 75%, No Change 23%, Decrease 2%]* 57% expect capital spending to increase in the next six months, 38% see no change, and 5% anticipate a decrease. [Second Quarter Results: Increase 49%, No Change 43%, Decrease 8%]* 49% expect employment to increase, 44% see no change, and 7% anticipate a decrease. [Second Quarter Results: Increase 49%, No Change 42%, Decrease 9%]According to Roundtable President Lisa Ventriss, “The pattern for 2005 projected sales expectations mirrors the experience of 2004. If the pattern continues, we should see the fourth quarter 2005 demonstrate an upswing. A similar optimism exists regarding capital expenditures. Compared to this time last year, respondents are slightly more optimistic. In terms of employment levels, compared to this time last year, our members seem to be more conservative in their staffing projections.”-#-Created in 1987 as a nonprofit, public interest organization, the Vermont Business Roundtable iscomposed of 120 CEOs of Vermont’s top private and nonprofit employers dedicated to making Vermont the best place in America to do business, be educated, and live life. Member businesses employ over 47,000 employees in virtually every county across Vermont.